Allevia HR Logo
Designing a logo is a pivotal part of shaping a company’s identity, especially for a new business beginning to define its brand. For Alleiva, we aimed to craft a logo that embodies their dedication to supporting healthcare professionals, while keeping a modern and approachable vibe. Our goal was to create a design that speaks the language of healthcare, while avoiding the frequently retreaded visual clichés commonly seen in medical logos.
LOGO SYSTEM
Design Thinking
We wanted to create a modern, clean look that avoided a sense of sterility, and we landed on a typeface that struck that balance well. Working the "V" into an EKG waveform places the logo firmly in the medical sector in way that's subtle and not visually overwhelming. The light gradient of greens sets us apart from the more ubiquitous blues used in medical sector logos, and lends a calm warmth to the design.
