Sleep.com
For Sleep.com's social channels, we created a templatized graphics system for quick and easy updates, including text graphics and a reimagined logo animation.
Client: Zillow
Date: 2026
Sleep.com
Logo Animation
Top rows: early logo animation concepts, Bottom: final animation
Design Elements
Using Sleep's dreamy color palette and organic shapes, we developed title cards, lower thirds, half-screens and other graphics flexible enough to work with a variety of types of footage, topics and aspect ratios.
We adapted all the designs to multiple aspect ratios and two color schemes, "night mode" and "day mode."
Motion Templates
After designing the graphics, we programmed them to be user friendly and fully customizable for video editors with no previous graphics experience using Adobe MOGRTs. Text could be easily swapped, and changing colors was as simple as turning on a switch.
