A massive brand refresh for Monika Blunder Beauty, including a packaging overhaul, new guidelines and a reimagined social strategy.
Client: Zillow
Date: 2026
Monika Blunder Beauty Brand Refresh
A massive design refresh for a growing independent beauty brand.
Branding & Identity
Monika Blunder is known for her natural, effortless looks, an ethos we wanted to reflect in our designs. We set out to show, as Monika has done in her work, that clean beauty can be chic. The design language we developed was soft and feminine, with a "less is more" approach.
Package Design
For the packaging, we paired an understated palette and minimalist layout with pops of gold, which inject subtle glamour.
Social Media
Social media users are more sophisticated than ever. Organic posts tend do better than overly produced ad content. But there's still a place for beautiful, well-designed branding.
Our social strategy combined both, with lifestyle content from Monika, who shares her beauty tips and tricks, and eye-catching videos and product displays.
Print & Environmental Design
When it comes to design for the real world, the canvas could be any size, so we built a toolkit that would shine on a tiny postcard or an entire wall.
One of our favorite projects was designing MBB's trade show booth for Cosmoprof, a beauty trade show that happens annually in Milan. We used playful model photos and a flower motif illustrated by the talented Regina Yazdi to create a bright, vibrant setting for Monika's products.